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Executive Development Seminar
Friday, April 24, 2009
Robert H. Smith School of Business, Reagan Building, DC
A Day with Anil Gupta: Strategies for Success in China and India
 Being present in China and India is not the same thing as getting China and India
right. Most CEOs and their senior colleagues are well aware that the world’s economic
center of gravity is shifting from the developed to the emerging economies, in particular
China and India. Notwithstanding this general awareness, very few truly grasp the
magnitude and pace of change and the multi-faceted nature of the new reality. Fewer
still have figured out what these developments mean for the future architecture
of their company. Some of the most common mistakes include: viewing China and India
solely from the lens of off-shoring and cost reduction, building marketing strategies
that are centered around just the rich cities and the top 5-10 percent of the population,
naïveté regarding the choice of local partners, and treating these two countries
as peripheral rather than core to the company’s global strategy.
This not-to-be missed seminar is a unique opportunity to spend a day with Anil
Gupta. Limited spaces are available to learn from the world expert on strategies
for China and India. It is designed for executives doing business in China and India or
looking to start, continue or expand operations.
Agenda
| 9 - 9:30 a.m. |
Continental Breakfast & Registration |
| 9:30 - 9:45 a.m. |
Welcome & Opening Remarks |
| 9:45 - 10:45 a.m. |
Session I: China and India: Four Game-Changing Realities |
| 11 a.m. - Noon |
Session II: Mega-Markets and Micro-Customers: Capturing the Market
Opportunities |
| Noon - 1 p.m. |
Lunch and Keynote:
Decoding the Dragon - Eight Myths about China
Speaker Haiyan Wang, co-author of
Getting China and India Right |
| 1 - 2:15 p.m. |
Session III: Leveraging China and India for Global Advantage |
| 2:15 - 2:30 p.m. |
Break |
| 2:30 - 3:45 p.m. |
Session IV: Global Enterprise 2020 |
| 3:45 - 4:45 p.m. |
Networking Reception |
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