Thursday, March 31, 2011, 5 – 9 p.m.
Stamp Student Union,
University of Maryland
Seth Goldman was thirsty for a healthier drink and
for social change. Thirteen years ago he and his former Yale School of
Management professor, Barry Nalebuff, launched Honest Tea out of Seth’s kitchen
in Bethesda, MD. Today, Honest Tea is the nation’s top selling ready-to-drink
organic bottled tea and is carried in more than 75,000 outlets. As the first
company to introduce organic and Fair Trade certified bottled tea, Honest Tea
has succeeded by creating an authentic product that appeals to consumers for its
healthy attributes as well as its passion for social responsibility and
community-based partnerships. Recently the company was acquired by the Coca-Cola
Company, creating a platform for national expansion and helping to further the
reach and impact of Honest Tea’s mission. Seth will share how he successfully
merged his passion for entrepreneurialism and social change, helping drive a
shift in American diets towards healthier, lower calorie choices.
Breakout Session 1: 6:00 p.m. - 6:50 p.m.
Featured Session: The New Realities for Businesses in the age of Conscious
The 20th century witnessed a fierce and lengthy battle between opposing views
of how to organize and regulate economic activity. Although free market capitalism
won that epic struggle decisively delivering widespread prosperity, it failed to
capture the minds of intellectuals and the hearts of citizens. It also devoured
irreplaceable chunks of our planet’s resources, created stressful and unfulfilling
working conditions for many people and fostered and fed unhealthy appetites and
addictions for billions of customers. But, it doesn’t have to be that way. This
talk describes an emerging paradigm for business that simultaneously delivers multiple
kinds of value and well-being for all stakeholders (including society): financial,
intellectual, physical, ecological, social, cultural, emotional and even spiritual.
We refer to this new “operating system” for business as “Conscious Capitalism.”
Speaker: Dr. Raj Sisodia. Founding Chairman of the Conscious Capitalism Institute.
Author of the books: The Rule of Three: How Competition Shapes Markets
of Endearment: How World Class Companies Profit from Passion and Purpose
The intersection of a social need and a business opportunity: Thinning America
and Fattening the Bottom Line
Consumer packaged goods corporations have been criticized and celebrated for
their role in feeding America. With growing public awareness of how the food we
eat affects our physical well-being, these companies are faced with new pressures
to better meet the needs of their customers. But are they actually creating products
that help people live healthier lives? And how is this effecting their bottom line?
Using the obesity epidemic in America as a case study, we will explore how a company
can turn a societal problem into a successful business opportunity, and in doing
so, actively contribute to solving that problem. Panelists will touch on the concrete
steps they have taken to provide healthier food lines, innovations in the supply
chain that have allowed them to do so at an affordable price, and the difficulties
inherent in the politics of the food business.
Building and Promoting Sustainability Within
As companies realize the importance of sustainability and corporate responsibility,
senior management rely on experienced executives within the organization to help
craft meaningful, creative and sustainable solutions. Learn from industry practitioners
how they have crafted their path to new and interesting roles that lead CSR and
Sustainability strategies within their companies and how those roles better serve
the company’s stakeholders.
The X Factor: Women in Business
Is there an advantage to women-owned businesses? What is exactly the competitive
advantage that women bring to the table when leading businesses? Why or why not
are investors seeking those companies? No matter the objective of the venture, when
women start, launch and grow their social, for profit or non-profit businesses,
there is a major social value created by those companies in terms of innovation,
reputation, employee relations, social leadership and many more. This panel will
discuss the challenges and opportunities faced by women entrepreneurs when starting
and growing their ventures and why women entrepreneurs can really change the world.
Breakout Session 2: 7:00 p.m. - 7:50 p.m.
Featured Session: Social Entrepreneurship: Stories from the Field
Social entrepreneurs pursue social goals with an entrepreneurial mindset, applying
business methods and innovation capable of disrupting traditional practices. But,
what does it really take to become a social entrepreneur? Come and learn from social
entrepreneurs, how they got started and their most important challenges and rewards
from their experiences in starting up a social venture.
Financing the “Missing Middle”, a case study of Africa
Small and medium enterprises are widely touted as a being critical in the
economic growth of developing countries. They provide employment
opportunities, create wealth, and help formalize and professionalize
economies. However, the marriage of the business case and social value case
for SMEs has been received by donors and investors with mixed reviews.
Despite the known benefits, how can more capital be channeled to this
“missing middle?” How should nonprofits and foundations seeing the
development case change their funding mix to include investments? How should
we continue and increase the trend for “social investments?” What increased
role can we expect from development finance institutions? Or do SMEs even
need additional capital, e.g., is technical assistance a more pressing need
and will the capital follow?
Charting Your Path: Finding (and Landing!) a Sustainable Career
Today, there are more careers than ever for you to have a positive impact on
our world. But how do you know whether a career in Corporate Social Responsibility
(CSR), in social enterprise, or in nonprofit is a better fit for you? How can you
best position yourself for career options that are rewarding both financially and
personally? Come and learn more about how you can best assess which sustainability
career path is a better fit for your goals, and how you can successfully compete
for jobs that will enable you to turn your values into value in the CSR, social
enterprise or nonprofit sectors.
Sustainable Product Design
The growing world economy produces tons of waste from millions of products that
cannot be recycled, either in part or in full. But what if an engineer could design
products that were more sustainable, even before manufacturing or distribution or
recycling? Come and learn the basics of “Life Cycle Assessment”, “Cradle 2 Cradle”,
and the many ways to design every day products for the environment
MBA Session: GE Healthymagination Challenge Case
student teams tackle the GE Healthymagination Challenge in a case
competition to address today's greatest global health challenges: high
costs, persistent quality issues and inadequate access. Teams meet with GE
at an exclusive session to learn more about GE Healthcare, present their
response to the challenge and to network.