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In this issue:
Optimal Feature Advertising
Design
Research by Michel Wedel and Jie Zhang
Self-Confirming Dynamics in
Hollywood
Research by David Waguespack
How Corporate Messages Influence
the Product Portfolio
Research by Gabriel Biehal
Limits of Investor
Behavior
Research by Mark Loewenstein and Gregory Willard
Moving health care into the information
age
Faculty Awards and Honors
| Featured Researchers
Books |
Conferences
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