Managing the Message
Research by Rhonda Reger and Debra Shapiro
Firms can influence media coverage after wrongdoing by carefully choosing the type of information released to the press.

Item-Based Loyalty Programs
Jie Zhang
Customers are more responsive to reward point programs than to price discounts of the same monetary value.

New Book: “Surviving Disruptive Technologies”
Research by Henry Lucas
Companies succeed or fail based on how they handle emerging technologies.

Research Briefs

Smith Expert Commentary

Featured Researchers

Executive Profile: Sandra Brummitt, Director of Investor Relations, Constellation Energy

Dean's Column