Managing the Message
Research by Rhonda Reger and Debra Shapiro
Firms can influence media coverage after wrongdoing by carefully choosing the
type of information released to the press.
Item-Based Loyalty Programs
Customers are more responsive to reward point programs than to price discounts
of the same monetary value.
New Book: “Surviving Disruptive
Research by Henry Lucas
Companies succeed or fail based on how they handle emerging technologies.
Smith Expert Commentary
Executive Profile: Sandra Brummitt,
Director of Investor Relations, Constellation Energy
Research@Smith summarizes research conducted
by the faculty of the Robert H. Smith School of Business
at the University of Maryland.
G. "Anand" Anandalingam
DIRECTOR OF RESEARCH
To request a copy
please call 301-405-9465.
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