Customer Satisfaction to Forecast Spending
Research by Roland Rust
Customer satisfaction is a better predictor of future consumer spending than any
Subjective Characteristics in Product Design
Research by P.K. Kannan
Understanding how objective and subjective characteristics jointly influence
consumers’ purchasing decisions allows for better product design.
WOM vs. Traditional Marketing
Research by Michael Trusov
Word of mouth marketing is more effective and has a longer carryover effect than
traditional marketing methods.
Spotlight on Marketing
Smith’s Center for Complexity in Business
ThoughtLeadership@Smith Speaker Series
Smith Attracts Top Marketing Talent
Executive Profile: Shane Shrader, Director of Internal Audit, Hughes Network
Research@Smith summarizes research conducted
by the faculty of the Robert H. Smith School of Business
at the University of Maryland.
G. "Anand" Anandalingam
DIRECTOR OF RESEARCH
To request a copy
please call 301-405-9465.
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