Social Media Research Round-up
Look for more big-impact research from Smith faculty in the area of social media.
The following working papers are available on SSRN. Contact individual faculty members
for more information about their specific area of study.
Are You a Viral Star? Conceptualizing and Modeling Inter Media Virality. Michael
Trusov, assistant professor of marketing; Amit Joshi
Building the B[r]and: Using Social Media to Drive Customer Engagement and Sales.
Yogesh Joshi assistant professor of marketing; William Rand, assistant
professor of marketing and research director of the Center for Complexity in Business;
Louiqa Raschid, professor of information systems
Comparing Social Tags to Microblogs. William Rand, Victoria Lai (University of
Maryland undergraduate student); Christopher Rajashekar, MBA
Cross-Country Heterogeneity of Attribute Effects in Online Product Reviews Michael
Trusov; Reinhold Decker
Differential Adaptive Diffusion: Understanding Diversity and Learning Whom to
Trust in Viral Marketing. William Rand, Lise Getoor, Hossam Sharara
A Dynamic Competitive Analysis of Content Production and Link Formation of Internet
Content Developers. Liye Ma, assistant professor of marketing
Evolving Viral Marketing Strategies. William Rand; Forrest Stonedahl;
Future Link Prediction in the Blogosphere for Recommendation. William Rand;
Louiqa Raschid; Shanchan Wu (doctoral student)
Homophily or Influence? An Empirical Analysis of Purchase within a Social Network.
Liye Ma; Ramayya Krishnan; Alan Montgomery
The Informational Value of Social Tags in Predicting Stock Market Returns. Hyoryung
Nam; P.K. Kannan, Ralph J. Tyser Professor of Marketing and marketing department
Judging Borrowers by the Company They Keep: Social Networks and Adverse Selection
in Online Peer-to-Peer Lending. Mingfeng Lin, (doctoral student), Nagpurnanand
R. Prabhala, associate professor of finance, Siva Viswanathan, associate
professor of information systems and co-director of DIGITS
Listening in on Online Conversations: Measuring Brand Sentiment with Social Media.
David Schweidel, Wendy Moe, associate professor of marketing, Chris Boudreaux
Mapping Products on Social Tagging Networks: Insights for Demand Forecast and
Pricing Strategy. Hyoryung Nam (doctoral student), William Rand, P.K.
Measuring the Value of Social Dynamics in Online Product Rating Forums. Wendy
Moe, Michael Trusov.
Online Product Opinion: Incidence, Evaluation and Evolution. Wendy Moe,
Predicting Author Blog Channels with High Value Future Posts for Monitoring.
William Rand; Louiqa Raschid; Shanchan Wu (doctoral student); Tamer
Prediction with Twitter: The Billboard Top 200. Yogesh Joshi; Derek Monner
(doctoral student); William Rand
Recommendations in Social Media for Brand Monitoring. William Rand;
Louiqa Raschid; Shanchan Wu
Sequential and Temporal Dynamics of Online Opinion. David Godes, associate
professor of marketing; Jose Silva
Signaling Success: Strategically-Positive Word of Mouth. David Godes;
Social Tag Maps: A New Methodology for Building Brand Associative Networks. Hyoryung
Nam; Yogesh Joshi; P.K. Kannan; William Rand