Going global: Studying the impact of the 2010 Fifa World Cup
Professor Hank Boyd, Tyser Teaching Fellow and associate chair of the marketing department, takes students to South Africa to lean about the effects of the 2010 Fifa World Cup prior to the event. Boyd will take a second trip to the African nation in January to do a post-examination.

Friending and following: The Dos and Don’ts of marketing using Social Media
Professor Wendy Moe talks to Capital Business, a weekly publication from The Washington Post, about how to use social media as an effective marketing tool.

Connecting marketing minds: Smith School hosts Social Media Forum
The Center for Excellence in Service (CES) at the University of Maryland’s Robert H. Smith School of Business hosted the Social Media Forum, which invited social media and marketing industry practitioners to discuss how marketers leverage social media.

Attracting talent: Five at Smith named 2011 Young Scholars by MSI
Smith School faculty dominate 2011 Marketing Science Institute young scholars list.