Marketing

Marketing, the study of exchange activities, involves getting goods and services from producers to users. The goal of marketing is to satisfy all the stakeholders of the organization, ranging from employees and suppliers to stockholders and consumers. This is done by ensuring that quality goods and services are provided at fair prices and in a way that benefits the community and society. The marketing graduate would find him/herself in a position working with sales in some capacity. Graduates might be responsible for making sure a company's product is on the store shelves, but in doing so they must have an understanding of what company might be able to sell which products.

Download complete degree requirements and/or a 4 year plan.

New Requirements

(New General Education) Effective for students entering UM in Spring 2014 and later. Students who entered UM prior to Fall 2012 have the option of adopting these new requirements. Please consult your Smith School Academic Advisor if you have questions. 

Old Requirements

(New General Education) Effective for students entering UM in Fall 2012 through Fall 2013. Students who entered UM prior to Fall 2012 have the option of adopting these new requirements. External transfer students will be required to complete the new Smith School core requirements (launched in 2011) beginning Fall 2013. Please consult your Smith School Academic Advisor if you have questions.

(CORE General Education) Effective for students entering UM in Fall 2011 through Spring 2012. External transfer students will be required to complete the new Smith School core requirements (launched in 2011) beginning Fall 2013.

(CORE General Education) Effective for students entering UM in Fall 2010 through Spring 2011.

(CORE General Education) Effective for students entering UM in Fall 2008 through Spring 2010.

(CORE General Education) Effective for students entering UM from Fall 2005 through Spring 2008.

(CORE General Education) Effective for students entering UM from Fall 2001 through Spring 2005

Links to Related Sites

Economics Requirements:

One of the following courses:

ECON 305, 306, 330 (formerly 430), 340 (formerly 440)

3 credits

Note: Students who have completed ECON 325 and ECON326 can substitute these courses for ECON305 and ECON306 respectively.

Note 2: For students entering UM in Fall 2010 and later, only 3 credits of upper level Economics must be completed from ECON 305, 306, 330 or 340. Students who entered UM prior to Fall 2010 have the option of adopting these new requirements as long as they are not graduating prior to Fall 2010.

 
Total 6 credits

Major Requirements:

BMGT 451 - Consumer Analysis

3 credits

BMGT 452 - Marketing Research Methods

3 credits

BMGT 457 - Marketing Policies and Strategies

3 credits

Three of the following courses

9 credits

BMGT 352 - Customer-Centric Innovation
BMGT 353 - Retail Management
BMGT 357 - Retailing and Marketing Internship (3 credits only toward major)
BMGT 372 - Intro. to Logistics and Supply Chain Management
BMGT 450 - Integrated Marketing Communication
BMGT 454 - International Marketing
BMGT 455 - Sales Management
BMGT 458 - Special Topics in Marketing (maximum 6 credits if content differs)
BMGT 484 - Electronic Marketing
 
Total 18 credits