Program Format

Required Courses (22 Credits)

  • Market-Based Management
  • Customer Analysis
  • Advanced Marketing Analysis
  • Statistical Programming
  • Business Communications
  • Business Ethics
  • Data Science
  • Marketing Research and Analysis

Application Courses (6 Credits)

  • Market Forecasting
  • Pricing Analytics and Strategies
  • Retail Analytics
  • Web Analytics
  • Customer Equity Management/CRM

Action Learning Project (2 Credits)

Tentative Schedule of Classes

Fall 1

Fall 2


Spring 1

Spring 2

Market-Based Management

Business Communications

Data Science

Customer Analysis

Business Ethics

Marketing Research and Analysis

Advanced Marketing Analysis


Application I

Application III

Statistical Programming


Application II


Action Learning Project