About Us

TMarketing Analytics testoday’s top companies are leveraging the power of business intelligence in new and exciting ways. The Master of Science : Marketing Analytics degree from the University of Maryland’s Robert H. Smith School of Business will help you learn how to harness and process massive amounts of data to help design products, predict the effects of marketing campaigns, and better understand your customers.

Launching in fall 2013, the M.S. in Marketing Analytics will give you the cutting-edge knowledge and skills you need to apply marketing analytics to daily business practice. The program will provide you with an in-depth understanding of the mathematical and statistical models and tools needed for customer analysis in the context of marketing problems.

If you have a strong background in quantitative disciplines (mathematics, physics, engineering, etc.) and want to adapt and apply your skills to business and marketing, this nine-month, 30-credit program is for you.

To help students apply lessons from the classroom to real-life business problems, the Smith marketing analytics faculty is partnering with industry leaders. Through these partnerships you will have access to the same data companies are using to meet today's challenges.

If you are a company interested in corporate partnerships, please email: analytics@rhsmith.umd.edu

Contact masters@rhsmith.umd.edu for information on the admissions process and submitting an application for admission.