MS in Business: Marketing Analytics

Marketing Analytics test

Today’s top companies are leveraging the power of business intelligence in new and exciting ways. Marketers are incorporating data into their decision making process to earn level of effectiveness, optimize return of investment (ROI) and ultimately gain a competitive edge in the market. With the increasing demand for marketers with data and analytics skills, Robert H. Smith School of Business launched Master of Science in Business for Marketing Analytics in Fall 2013. The program provides a solid training to help its students equip with the necessary skill sets to solve today’s marketing problems and become a part of their future companies’ decision making process.

The program’s unique curriculum is designed to teach students how to harness and process massive amounts of data, design robust analytical models and effectively interpret them to help design products, predict the effects of marketing campaigns, and better understand your customers. Through the program’s partnership with industry leaders, the students have the opportunity to apply those skills to solve real-life business problems.

Launched 2013, the M.S. in Business for Marketing Analytics will give you the cutting-edge knowledge and skills you need to apply marketing analytics to daily business practice. The program will provide you with an in-depth understanding of the mathematical and statistical models and tools needed for customer analysis in the context of marketing problems.

If you have a strong background in quantitative disciplines (mathematics, physics, engineering, etc.) and want to adapt and apply your skills to business and marketing, this nine-month, 30-credit program is for you.

To help students apply lessons from the classroom to real-life business problems, the Smith marketing analytics faculty is partnering with industry leaders. Through these partnerships you will have access to the same data companies are using to meet today's challenges.

For more information on corporate partnerships, please contact Wendy Moe.

Contact masters@rhsmith.umd.edu for information on the admissions process and submitting an application for admission.