Marketers may feel as though they are drowning in data and metrics when monitoring social media with its complexity of platforms and opinions.
A new book, "Social Media Intelligence” (Cambridge University Press), by Wendy Moe, associate professor of marketing at the University of Maryland’s Robert H. Smith School of Business, details solving such a conundrum through understanding the behavior driving online consumer opinion data and leveraging such insight into actionable marketing strategy.
SEMIFINALISTS TO COMPETE FOR $115K NATIONAL BUSINESS COMPETITION CHAIRED BY UNDER ARMOUR FOUNDER AND CEO
The 6th Annual Social Enterprise Symposium (#SES14) returns to the University of Maryland on Friday, March 7, 2014. Sponsored by the Center for Social Value Creation at the Robert H. Smith School of Business, the Social Enterprise Symposium is unlike any other event on campus.
All faculty, program directors, deans, department chairs, alumni, and students of the University of Maryland's Robert H. Smith School of Business are invited to nominate deserving Smith School faculty members (i.e., tenured, tenure-track, Tyser Teaching Fellow, lecturer, adjunct, or Ph.D. student) for one of several Krowe Teaching Awards in areas of general excellence.
The deadline for submissions is Feb. 26 and winners will be...
9 Reasons to Attend These Smith Events
The second cohort Smith School's Leadership Academy graduated on December 20, 2013. Seventeen Smith School staff members were invited to participate in the cohort after a competitive application process.
“Enthusiastically go after every single day.” This was the message of BB&T Chairman and CEO Kelly King’s Nov. 6 CEO @ Smith presentation at the University of Maryland’s Robert H. Smith School of Business.
The Center for Excellence in Service (CES) and Smith Executive Programs are proud to announce the launch of the inaugural Professional Services Leadership Initiative (PSLI). This executive education program will be held in two sessions, November 5-7, 2013 and February 25-27, 2014. Both sessions will be held at the Robert H. Smith School of Business at the University of Maryland, College...