Based on a unique partnership between the Robert H. Smith School of Business at the University of Maryland (Smith) and a consortium of higher education Schools in South and Central America (CAME Red), Global Professional Leaders 2011 is a senior management program that enables business leaders to acquire best practices in specific disciplines. Targeting the South and Central American entrepreneurs and executives, the challenging five-day program is designed to inspire and enlighten.
The program instruction is a mix of mini-lectures, case studies, and industry and international organization site visits. The program's interactive format is structured to engage participants and address crucial, global management issues. All program instruction will be held in English.
The program is held from October 10 - 14, 2011 on the campus of The University of Maryland in College Park, Maryland, USA.
Invited Guest Speakers for the week:
- Nicolas Lloreda, Deputy Chief of Mission at the Embassy of Colombia
- Aldo Ruiz, Marriott International's Regional Director for Global Sales for the Caribbean and Latin America
- Dave Townshend, Marriott International
- Justin Osborne, General Manager, Marketing Strategy & Media at Volkswagen of America
Day One - October 10, 2011
The remarkable economic growth that Latin America has shown in the past few years is both a magnet for foreign companies wishing to expand in the region and a driver for local companies to go global. Understanding how to manage effectively this globalization process is a critical ability to sustain competitive advantage. Through case studies of Latin American companies and role-plays, we will explore the major questions and concepts related to globalization: what are the possible benefits of globalization? When should a company go global? What is the best choice of locations when expanding abroad? How to choose between different modes of entry? How to manage the global structure?
Faculty: Paulo Prochno
Day Two - October 11, 2011
Marketing Superiority: Managing Customer Relationships
Advancements in information technology, combined with the related growth of the service sector, have caused profound changes in how firms conduct marketing strategy. This segment focuses on an approach to marketing strategy that is based on managing customer relationships. Important implications for firms include where and how to allocate marketing resources and how to organize the marketing function.
Faculty: PK Kannan and Roland Rust
Day Three - October 12, 2011
Operations management plans and coordinates all activities in the process of producing and delivering products and services for firms. Effective operations management is a key ingredient of success in most industries. However, achieving effective operations management can be quite challenging because operations are often complex, involving large scale and volumes. We will focus on fundamental concepts, strategies, optimization tools and techniques for firms to improve the efficiency and effectiveness of their operations. We will cover a mix of strategic “macro” level tools, such as Six Sigma and lean management, and tactical “micro” level tools, such as process analysis and management.
Faculty: Yi Xu
Day Four - October 13, 2011
Transformational Information Technology
Information technology (IT) is at the core of a transformation currently taking place in the business landscape. Understanding the forces of this transformation and how to best take advantage of them are critical to business success. Companies who understand how they, their suppliers, and their customers use IT systems know this transformation is occurring. However, to sufficiently understand the full ramifications of this transformation, it is important to learn lessons in other industries that have been disrupted. Successful companies who position themselves to ride the transformational IT wave may attain even greater success while those who try to resist or miss the transformational wave may be forever left behind. In this session, we will examine the forces of this IT transformation. Furthermore, we will discuss how companies and countries can strategically use these forces of an IT transformation going forward. This class will use lectures, cases, and team-based simulations to convey the learning objectives.
Faculty: Joseph Bailey
Day Five - October 14, 2011
Site Visits: Marriott International, Discovery Communications (Tentative)
Lead by: Janet Wagner, Academic Director
- Age 25+
- English speaking
- Company owners
- Leaders in multinationals