| Publication |
Description |
|
Ad Week |
Information on advertising campaigns, media buying, new promotions,
account and agency information, and industry scuttlebutt |
|
Advertising Age |
Stories and commentary on new ad campaigns. A lot of agency information |
|
American Marketing Assoc. |
A great resource for marketing events in your area
as well as case studies and career opportunities. |
|
Brand
Week |
Marketing bible. Great scoop on the latest and greatest ad campaigns
and brand activity. Good source for information on brand strategy. |
|
Business Week |
A standard spot to find great in-depth articles on companies and products |
|
Computer World |
A great magazine for the hi-tech marketers |
|
Consumer Report |
Could be a good spot to investigate new product introductions or
find more about product points-of-difference |
|
Fortune |
Standard business magazine that can highlight new companies and
products |
|
Forbes |
Standard business magazine that can highlight new companies and
products |
|
Info World |
A magazine on enterprise computing for hi-tech marketers |
|
Journal of Advertising Research |
Pretty academic in nature, information on frequency and recall |
|
Journal of Consumer Research |
Another academic (read: dry) look at consumers |
|
Journal of Marketing |
Published by the American Marketing Association. Pretty
theoretical |
|
Marketing Science |
A strategic look at product, positioning, pricing and placement
trends. The C's are in here as well |
|
Med Ad News |
Great resource for those interested in pharmaceuticals |
|
Modern Healthcare |
Great resource for those interested in pharmaceuticals |
|
PC World and PC Magazine |
Good resource for hi-tech marketing |
|
Sales and Marketing Management |
Pretty sales-oriented in scope, particularly covering how to
manage sales teams |
|
US News and World Report |
Good standard resource for company and product information |
|
Vault
Online |
Vault career guide to Marketing and Brand Management; Vault
guide to Advertising and Public Relations |
