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Keynote Speaker: Vivian E. Riefberg, Senior Partner, McKinsey & Company

 

Vivian Riefberg is a Director (Senior Partner) in the Washington, D.C. office of McKinsey & Company, Inc., and is a co-leader of the Firm's Health Care Practice.  She has led work in the areas of strategy development and marketing, organization, and operations across the health care industry. 

Since joining McKinsey 20 years ago, Vivian has led major performance improvement programs across various participants across the health care arena in the private, public and non-profit sectors.  She is also one of the Firm’s leaders in health economics and leads the ongoing work in understanding the impact of government on the U.S. health care system.

Some of her recent relevant projects include the strategy for a leading national membership organization in cancer, a performance improvement and lifecycle membership retention program for a leading national health care payor, and an operations improvement program for moving from wholesale to retail in health care payments. 

A frequent contributor to leading industry publications including The McKinsey Quarterly and The Wall Street Journal, Vivian has authored or co-authored many articles – most recently “Three Imperatives for Improving US Healthcare.”  She also served as a keynote speaker at numerous health care conferences.  In addition, she served from 2000-2004 on the NIH Clinical Center Board of Governors and from 2004-2006 as a member of the NIH Advisory Board for Clinical Research.  She also served on the Board of Directors of Mentors, Inc., a program for D.C. public high school students.

Prior to joining McKinsey & Company, Inc., Vivian worked as manager of marketing communications for American Medical International where she developed strategic marketing programs for 18 hospitals in 5 southern states.  Additionally, she served as a project manager for a real estate development company and for several years as an account supervisor for Ogilvy & Mather. 

Vivian has a B.A. magna cum laude in history from Harvard-Radcliffe College and a M.B.A. with distinction from Harvard Business School.

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