Volume 1 - Number 2

Leading the Digital Economy is your source for business intelligence from the University of Maryland’s Robert H. Smith School of Business. No time to read? Log on to Smith Podcasts to download video and audio directly to your iPod. Read it here, or get Smith business intelligence when and where you want it. And share it with a friend!

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Carly Fiorina … on Tenure at HP, Leadership and Change

As the CEO and chairman of Hewlett-Packard, Carly Fiorina successfully completed the largest integration in the history of the technology industry. Although she would later be fired from HP, it’s now clear the course Fiorina set during her tenure at there was the right medicine for the then-faltering company, no matter how bitter it tasted at the time. Fiorina, whose memoir will be published in the fall, speaks to business school graduates – about HP, leadership and change.

PODCAST 

Managing Customer Equity to Drive ROI – A New Model

Virtually every industry is undergoing a shift from a goods economy and product-based thinking to a service economy and customer-based thinking. Customers are a key part of a company’s assets and effective business leaders must listen to consumers' needs to survive in this competitive global marketplace. Today, leading firms are turning to a new customer equity model to improve ROI, one developed by Smith's Roland Rust.

http://www.rhsmith.umd.edu/smithbusiness/fall2005/coverstory.html

ARTICLE    PODCAST 

Why Customers May Actually Enjoy Web Pop-Up Ads

Web pop-up ads. You think they’re annoying, and you worry that your customers think they’re annoying. But there's more to this story than meets the eye. Groundbreaking research from the Smith School reveals that a well-timed pop-up add can in fact enhance a user’s Web experience – and that’s good news for advertisers.

http://www.rhsmith.umd.edu/smithbusiness/spring2006/knowledgetransfer.html

ARTICLE    PODCAST 

Looking in the Mirror and How it Impacts Investing Behavior

Do you think of yourself as a rugged individualist following your dreams? Or perhaps you see yourself as a caretaker, sacrificing for the needs of others? Research shows that the way in which investors perceive themselves influences their investment decisions, and that has important implications for marketers.

http://www.rhsmith.umd.edu/research/ras/winter2006/1.html

ARTICLE    PODCAST 

Revealing Some Secrets to Winning Mutual Funds

Why do mutual funds that perform well tend to continue to perform well, over multi-year periods? Are they better managed than others, or is there more to the story? Smith School finance professors unravel some of the mystery -- and it involves the behavior of consumers, as well as fund managers.

http://www.rhsmith.umd.edu/smithbusiness/spring2005/coverstory.html

ARTICLE    PODCAST 

Smith Video Views

Consumer Product Returns on the Rise. Can they be Stopped?

Consumer product returns are on the rise, having reached $100 billion annually in the U.S. alone. Experts say it’s partly because firms are making products more complex. This Smith Business Video View reveals some strategies that can help companies cut the rate of returns.

VIDEO PODCAST 

Executive Coaching: Turning Managers into Transformational Leaders

For years, firms have groomed their managers for senior executive roles within their organizations. Today, companies are turning more and more to executive coaching to fine tune the leadership and communications style of this elite group. This Smith Business Video View sheds light on the trend.

VIDEO PODCAST 

Books

The Psychology of Entrepreneurship

How and why do some people, but not others, recognize opportunities, decide to start new ventures, and organize successful, rapidly growing business ventures?

Smith School’s Annual Top 10 Summer Reading List

Who better to recommend a good book for the beach, than faculty and deans of the Robert H. Smith School of Business? Whether you seek to become a more effective business leader or want to navigate more effectively through the business landscape in China, you’ll find some great recommendations here!

Other Resources from the Robert H. Smith School of Business

■ Smith Video and Audio Podcasts

■ Research@Smith newsletter

■ Smith Business magazine

■ Executive Education programs

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