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Welcome to Leading the Digital Economy, the source
for business intelligence from the University of Maryland’s
Robert H. Smith School of Business. No time to read? Log on
to Smith Podcasts to download video and audio directly to your
iPod. Read it here, or get Smith business intelligence when
and where you want it. And share it with a friend! |
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Think Consumers Really Want Lots of Product
Features? Maybe Not |
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Is it possible for a product to have too many features? If it
affects the product’s usability, it is—and that may leave customers
dissatisfied with both the product and the company that makes
it. A new study finds makers of cell phones, cameras, and other
devices should beware of the phenomenon dubbed “feature fatigue,”
or risk losing customers and market share.
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http://www.rhsmith.umd.edu/smithbusiness/spring2005/knowledgetransfer.html
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ARTICLE
PODCAST
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Word of Mouse: The New Way to Build Buzz |
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Traditional advertising isn’t enough anymore. In the digital
economy, buzz-building relies on word of mouse, and online forum
posters have the power to sway public opinion as never before.
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http://www.rhsmith.umd.edu/smithbusiness/spring2005/knowledgetransfer_2.html |
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ARTICLE
PODCAST
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Auctioning the Skies to Clear the Runways.
Will it Work? |
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Current take-off and landing slot policies at congested airports
like LaGuardia and O’Hare implicitly encourage airlines to overschedule,
then cancel or delay flights—leaving travelers high and dry.
Market-based approaches to airport slot allocation, like slot
auctions, have the potential to solve those congestion problems.
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http://www.rhsmith.umd.edu/smithbusiness/fall2005/knowledgetransfer_2.html
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ARTICLE
PODCAST
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Underpricing & IPOs: Bad for Investors
and Business Development? |
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Some firms consistently sell new stock issues at a much greater
discount than others. Is this driven by purely competitive forces,
or predatory underwriting practices? New research indicates
that some underwriters may use underpricing as a profit-maximizing
strategy, to the detriment of the issuers, average investors
and the engine that drives business development. |
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http://www.rhsmith.umd.edu/research/ras/fall2004/3.html
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ARTICLE
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Employee Turnover: It’s Not the Pay—It’s
the Pay Raise |
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Most employees feel they are compensated unfairly. But it’s
not necessarily the pay level that prompts these employees to
quit their jobs. A two-year study indicates the real reason
is that such employees feel they’ve gotten unfair pay raises
in comparison to their peers. Understanding how workers perceive
fairness in their pay has important implications for managers. |
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http://www.rhsmith.umd.edu/research/ras/fall2005/1.html
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ARTICLE
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Smith Video Views |
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Rethinking Cybersecurity
Spending
Firms must protect their data, yet cybersecurity resources are
not unlimited. This Smith Business Close-Up Video View
provides valuable insight for managers trying to determine the
right level of funding to adequately secure computer network
systems and data. |
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VIDEO PODCAST
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Political
Advertising Is Influencing the Way Businesses Market
Consumer Products?
What do consumers think of "bashing" the competition and
what types of products will be most impacted by this
relatively new practice? This
Smith Business Close-Up Video View showcases what
business leaders need to know in order to prepare for this
new type of marketing strategy. |
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VIDEO PODCAST
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Books |
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Beware the Winner’s Curse
How the wrong kind of success can spell disaster for your company. |
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http://www.rhsmith.umd.edu/news/stories/2004/winnerscurse.html
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Driving Customer Equity: How Customer
Lifetime Value is Reshaping Corporate Strategy
Rethink your brand management strategies to focus on the lifetime
value of the customer. |
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http://www.rhsmith.umd.edu/smithbusiness/fall2005/coverstory.html
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Managing Cybersecurity Resources: A Cost-Benefit
Analysis
Learn how to make the business case for cybersecurity
funds. |
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http://www.rhsmith.umd.edu/smithbusiness/fall2005/bookmarket.html
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Strategy as Action: Competitive Dynamics
and Competitive Advantage
Business is a race, and you’re not going to get anywhere if
you’re not moving. |
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http://www.rhsmith.umd.edu/smithbusiness/spring2006/bookmarket.html
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Other
Resources from the Robert H. Smith School of Business |
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■
Smith Video and Audio Podcasts
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■
Research@Smith
e-newsletter |
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■
Smith Business
magazine |
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■
Executive Education programs |
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Know others who would be interested receiving Leading the
Digital Economy? Please forward this e-mail to them. It’s
a free service of the University of Maryland’s Robert H. Smith
School of Business. |
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