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The Smith Video: Watch It Now!
Working
with more than 20 hours of footage from fantastic
interviews with students, deans and faculty members,
shots from classrooms, computer labs, Rudy's, the MBA
Case Competition, and even last year's MBA Spring BBQ,
our message was crafted and produced down to 6 minutes
and 29 seconds. The resulting video tells a tale of
excellence in fundamentals, technology, teamwork, and
community. The video will be used for promotional
purposes and available on the Smith
School Web site after Spring Break. The Web version is
online and ready for you to preview now:
View
Video: High Bandwidth
View
Video: Dial-up/Low Bandwidth
Download the free RealPlayer from
www.real.com. Send comments or problems viewing to
info@rhsmith.umd.edu.
Smith
School’s Associate Dean Scott Koerwer
Honored with 2004 International Leadership Award
The World Trade Center Institute, a non-profit
organization connecting Maryland business to the globe,
has honored Scott Koerwer, associate dean for executive
education, entrepreneurship and marketing communications
at the Smith School, as a winner of the 2004
International Leadership Award. The award recognizes the
Smith School with six other firms that stand out with
outstanding examples of international leadership at the
Maryland’s 9th Annual International Business Leadership
Awards ceremony on March 30, in Baltimore, Md.
The annual award goes to business champions who have
been selected from more than 150,000 Maryland companies
as individuals who have led their firm to new global
heights. Recipients are those who exemplify exceptional
entrepreneurial spirit, determination, creativity and
cultural sensitivity – all important attributes for
success in the global marketplace.
“I am extremely pleased that Scott has been honored
as a 2004 International Leadership Award recipient,”
said Howard Frank, dean of the Smith School. “Scott’s
commitment and hard work in bringing the Smith School to
important, emerging markets such as China, have helped
place the Smith School in a leading position as a global
provider of business education.”
Koerwer has been in his current position at the Smith
School since 2001 and has led many of the school's
international executive education initiatives. These
include the 2003 launch of an Executive MBA (EMBA)
program in Beijing and an EMBA program in Shanghai,
which begins in November. The Smith School has also
partnered with ChinaCast Holdings to deliver executive
education programs and content to China’s remote areas.
March Madness in Van Munching Hall

Faculty, staff, and MBA students joined together to
watch the Terps men's basketball team take on Clemson in
the first round of the ACC Tournament on the big screen
in the Executive Dining Room and on plasma displays
throughout Van Munching Hall. Pizza was served, courtesy
of the Masters Program Office.

The
Value of Customer Equity
In their efforts to become more customer-focused,
companies everywhere find themselves entangled in
outmoded systems, metrics, and strategies rooted in
their product-centered view of the world. Now, to ease
this shift to a customer focus, marketing strategy
expert Roland T. Rust has created a dynamic new model
called "customer equity,” a strategic framework designed
to maximize every organization’s most important asset,
the customer. In this week's edition of Smith
Business Close-Up, Roland T. Rust, the David Bruce
Smith Chair in Marketing, Marketing Department Chair and
Director of the Center for Excellence in Service,
discusses customer equity.
You can see Smith Business Close-Up every
other week on Maryland Public Television stations across
our region. Check your local listing for the station in
your area.
Thursday, March 17, 7:30 p.m.
Friday, March 18, 4:30 a.m.
Sunday, March 20 , 11:00 a.m.
►Watch previous segments of Smith Business Close-Up
online now!

►Professor
Emeritus Edwin A. Locke is the first recipient of
the Academy of Management's Lifetime Achievement Award
in the field of Organizational Behavior (OB). The award
will be presented this August at the annual Academy of
Organizational Management meetings in Hawaii. This is
the first time this award is being given. According to
OB Division Chair Bruce Avolio, the selection process
first solicited input from all members of the OB
Division and then conducted “a thorough review of each
nominee's research accomplishments and recommendation
letters.”
“It is a tribute to Ed's standing in the field that
he emerged as the most deserving candidate for this
award,” says Senior Associate Dean Arjang Assad.
Ed Locke retired from the Smith School as Dean's
Professor of Leadership and Motivation and served as
chair of the management and organization department for
many years.
►Congratulations
to Roland Rust, David Bruce Smith Chair in
marketing and director of the Center for Excellence in
Service, and the faculty members who have contributed to
the Journal of Service Research. As a result of
their hard work, the Journal of Service Research
recently gained acceptance to ISI, the premier citation
analysis index for academic journals! Officially
recognized as one of the leading social science citation
indexes, ISI reviews academic journals for acceptance
into its index based on an elaborate screening process
that includes the quality of the editor, the articles,
and the editorial review board. Academic journals, on
average, take a minimum of five years of operation
before being accepted. The Journal of Service
Research, sponsored by Smith’s Center for Excellence
in Service, was accepted to ISI after six and one-half
years of operation. The Journal of Service Research
is one of the most commonly rated research journals on
an international scale, and is unique in that it is not
sponsored by a major academic association, but rather
the independently operated Center for Excellence in
Service. Professors Janet Wagner, P.K. Kannan and Brian
Ratchford are members of Smith’s faculty that serve on
the Journal of Service Research’s Editorial
Review Board.

Faculty Services to Become Smith Operations
Office too cold? Phone not working? Need some office
supplies? Key or ID card not working? Need a conference
room? Then you need to visit, call or e-mail the Office
of Smith Operations. No longer known by the
long-familiar name of Faculty Services, the department
is now called Smith Operations. Director of operations,
Tom O’Rourke, says, "We serve a broad number of
populations and the naming the department Smith
Operations reflects the responsibility to serve those
populations. We interact on a daily basis with
Smith staff, senior administrators, faculty, doctoral,
graduate, and undergraduate students. My staff also
interacts with numerous other departments on campus;
especially Facilities Management -- on building-related
issues -- the Sign Shop, the Office of Public Safety,
and Network Telecommunications Services.”
Services offered by Smith Operations include
classroom and conference room reservations, access card
control, key management, office supplies, incoming and
outgoing mail, course evaluations, business cards,
office moves, telephone support and facilities support.
In addition to Tom O’Rourke, the other cornerstones
of Smith Operations are Anne Stevens, who handles keys,
building access, office supplies, room reservations,
business cards, and more; Tyrone Hagans, who handles
incoming and outgoing mail and course evaluations; and
Tina Rollason, who handles the telephone system, office
moves and other major and minor work involving the
building facilities. (Pictured
(l to r) Tyrone, Tina, Tom, and Anne)
The name change was timed to coincide with their
shift in space logistics. The Copy Center moved to the
first floor; Anne, Tyrone and Tina moved into the Copy
Center’s space (after a fresh coat of paint and new
carpet); the office supplies now occupy the space where
Anne and Tyrone once worked; and Tom has moved into
Tina’s former office. Tom and his staff cordially invite
Smith faculty and staff to drop by and see their new
space in 2410 Van Munching Hall, at an Informal Open
House on Friday, March 18, from 1:30 to 3 p.m.
To reach these vital people, stop by 2410 between
8:00 – 5:00 p.m., or call or e-mail them as follows:
Tom O’Rourke x57134
torourke@rhsmith.umd.edu
Tina Rollason x51021
trollaso@rhsmith.umd.edu
Anne Stevens x52304
astevens@rhsmith.umd.edu
Tyrone Hagans x54941
thagans@rhsmith.umd.edu
Trade your Cash for Terrapin
Express Points
Terrapin Express is a convenient way for students,
faculty, staff, and university affiliates to access
products and services across campus without carrying
cash. Terrapin Express is a pre-paid debit account --
money that you place on your account to be used at
participating locations across campus. Activate your
account with a minimum deposit of $20.00. You can add
more money to your account as needed. Check your balance
online in real time with your University Common Login.
Want to know where you spent your money? Just call
Dining Services for a print out.
To activate your account:
- Call or Stop by the Contract Office, 1109 South
Campus Dining Hall, Mezzanine Level to activate your
account. You may also activate your account at
McKeldin Library.
- Minimum deposit is only $20.00; add more money
to your account as needed.
- Deposits may be made using check, credit card or
cash. Checks should be made payable to UMCP and must
include your Maryland ID number.
- Funds deposited to a Terrapin Express account
will be available for immediate use.
To view an exhaustive list of participating vendors,
click here:
http://www.dining.umd.edu/terrapin_express/locations.cfm
For more information about Terrapin Express, click
here:
http://www.dining.umd.edu/terrapin_express/index.cfm
Please send your submissions to
newsletter@rhsmith.umd.edu.
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March 15, 2005
People
►Spotlight
►Smith Business
Close-Up
►Faculty Up Front
►Human Resources
News
►Latest
News
►Upcoming Events
►Technology@Smith

Question
1
There are three graduates of the University of
Maryland who have won a Grammy Award. Can you
name one of them? Hint: these talented singers
graduated from Maryland in 1981, 1994 and 1997.
One of them is a seven-time Grammy Award
recipient!
Question 2
What year was Rudy Lamone
appointed dean of the business school?
E-mail your answers or drop them off
in the reception area of 3570 VMH by 12 noon,
Friday, March 18. Smith School t-shirt prizes
donated by the Dingman Center for
Entrepreneurship. Only one prize per person.
(Trivia Details]
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