Smith Newslink - A Monthly Newsletter for Smith School Alumni

Smith Experts on the Financial Crisis
As Congress and federal regulators scrambled to shore up U.S. financial institutions, leading business school faculty and staff worked to understand the evolving situation and explain it to students and alumni and help the Smith community navigate the financial crisis. (Video)

M&A Case Competition
Thursday, October 16 - Friday, October 17
10 a.m. - 3 p.m.
Van Munching Hall

Smith MBA students square off in a two-day competition with top U.S. business schools, including Wisconsin School of Business, University of Rochester’s Simon Graduate School of Business, the Chicago Graduate School of Business and Georgetown’s McDonough School of Business, to deliver the winning M&A pitch to Wall Street bankers, corporate executives, Smith faculty and alumni. Alumni are invited to network, recruit and cheer on Smith.

Smarter Choices for Growth featuring Doug Hall
Wednesday, October 22
8:30 a.m. - 12:30 p.m.
Inn and Conference Center,
University of Maryland, University College

The University of Maryland's Maryland Technology Extension Service (MTES) invites you to a special, high-energy evening featuring TV personality and corporate growth guru Doug Hall. A former growth guru for Coca- Cola, American Express, AT&T, Nike, Procter & Gamble, Frito-Lay, and Walt Disney, Hall offers practical ideas and choices that businesses can adopt to achieve growth. Registration just $75. REGISTER today.

Homecoming—Maryland v. NC State
Saturday, October 25, two hours before game time
Van Munching Hall Front Lawn

Join fellow Smith alumni and their friends and family at our annual tailgate on Van Munching Hall’s front lawn. Reunite with old friends while enjoying food and drinks, games for kids and giveaways. Take this opportunity to meet the school’s new dean, Dr. G. “Anand” Anandalingam, and tour the new wing of Van Munching Hall, which opened in early 2008. Homecoming tailgate will begin 2 hours prior to kickoff. Game time will be announced in mid-October. RSVP online by Wednesday, October 22.

Marketing in Technology-Driven Industries
Course 2, Certificate in Innovation Management Program
October 31, 2008
8:30 a.m. – 4 p.m.
Van Munching Hall

This course, the second in a series for the Certificate in Innovation Management Program, gives you a step-by-step approach for formulating a plan of attack for marketing in technology driven industries. You’ll learn why branding matters in the high tech arena, the psychology and motivations behind early-, mid- and late-adopters, how to uncover segments of customers who need your innovation most, and how to effectively communicate the benefits of your innovation to investors. When you enroll in at least six of the one-day modules offered, you’ll earn a Certificate in Innovation Management from the Clark School of Engineering and the Smith School of Business. Register today.

The Ninth Annual CIO Forum
Empowering Consumers with Information Technology
Friday, November 7
8:30 a.m. – 4 p.m.
Van Munching Hall

Join business executives from around the region and gain valuable insight into the best practices for enhancing consumer relationships with technology. How do companies manage relationships with consumers using new technology? How is consumer loyalty affected? Do consumers and businesses have sufficient trust in technology to sustain relationships? Registration is just $95, including continental breakfast, lunch and snack. Combining the best in academic research and top-level business practices, the CIO Forum is the place for exploration and discussion you won’t find anywhere else. Register today.

“Meet the Dean” in Baltimore
Wednesday, November 12
6:30 – 9 p.m.
National Aquarium, Baltimore

Smith Alumnus Bruce Hoffberger ’71, deputy executive director for administration and chief financial officer of the National Aquarium in Baltimore, will host an on-site “Meet the Dean” event and evening of social networking. Take this opportunity to meet the newly appointed dean of the Smith School, Dr. G. “Anand” Anandalingam, as he shares his vision for building the Smith brand in the Baltimore region. Guests will have full access to the aquarium’s exhibits and spectacular views of the Inner Harbor. RSVP online by Friday, November 7.

Young Alumni Happy Hour
Thursday, November 13
BlackFinn Restaurant and Saloon
Bethesda, MD

Join us in Bethesda at BlackFinn Restaurant and Saloon for a young alumni happy hour, hosted by the Alumni Chapter Board's Young Alumni Committee. Mix and mingle with graduates from the classes of 2003-2008. Take this opportunity to reconnect and share your experiences with fellow Smith alumni. Just a 5-minute walk from the Red Line's Bethesda Station. Enjoy complimentary appetizers and a cash bar. RSVP online by Tuesday, November 11.

Innovative Product Design and Development
Course 3, Certificate in Innovation Management Program
November 21, 2008
8:30 a.m. - 4 p.m.

This third course in the Certificate in Innovation Management program focuses on methods that agile companies are using today, including how to accelerate concepts to launch products faster and how to iteratively integrate customer feedback into their development in order to gain a competitive advantage. Join us and learn how to navigate today's increasing design challenges and create great user experiences with your products; how to turn product design into strategic advantage for your company; and best practices in design and manufacturing for quickly getting innovative products to market. Register today.

October 2008
Latest News
Smith Professor Pete Kyle on the Finance Crisis
Smith Professor Creates Gordon Prize
Smith School Brings Global Entrepreneurship to China
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Smith in the News

From CNN, CBS’s Evening News and NPR’s “All Things Considered” to The Washington Post, Forbes.com and Newsweek.com, top national media cite the Smith School, its programs and faculty over the past few weeks. Read more.