Strategy often starts as theory built in an ivory tower. Leaders assess their perceived strengths and weaknesses, match these with perceived environmental opportunities and threats, and then descend from above to attempt implementation. This is when intended strategy slams into reality in a turbulent world. Assumptions often prove false, conditions change, or visions fail to resonate. The terrain is almost always rough, and the path to success rarely unfolds in a straight line. Some leaders press forward stubbornly despite mounting evidence of trouble,
Private Banker Rose Cohen, MBA ’03, recalls her personal passion for finance began as a child, when she and her mother would track the stock market, world news, and the local economics of Southern California.
Ani Matson, EMBA ’03, thinks about her parents when she serves her clients. The daughter of two schoolteachers, Matson is chief marketing officer of NEA Member Benefits, an organization that provides benefits to teachers.
Melanie A. Brissett Nix, MBA ’98, was a featured cancer survivor in the American Association for Cancer Research campaign for National Cancer Research Month in May 2014.
Things moved fast for FiscalNote cofounder Jonathan Chen, UMD ’14. He built innovative software, launched a business, attracted a substantial investment from billionaire Mark Cuban, moved to his Washington, D.C. headquarters and hired nearly 20 people — all in less than a year and all while an undergraduate studying finance and computer science at UMD.