Last week at the Net Impact Conference in San Jose, the Smith Undergraduate Net Impact chapter (SUNI) at the University of Maryland's Robert H. Smith School of Business was awarded 2013 Undergraduate National Chapter of the Year. The Net Impact conference is a national convening of nearly 3,000 students and professional leaders using their careers to change the world.
This is the cover story from the latest edition of Smith Business Magazine.
Download Fall 2013 Smith Business Magazine PDF.
As part of the Global Fellows Program at the University of Maryland's Robert H. Smith School of Business, three groups of undergraduate students got the unique opportunity to play the role of professional consultants last week, pitching real-life business solutions to an international non-profit organization. The experience is part of a course for Global Fellows – BMGT 468P “Practicum in Global Consulting” – that offers students the chance to partner directly with a global organization in an effort to develop effective and executable new business
The Eyes Have It
It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.