A team of five undergraduates from the University of Maryland’s Robert H. Smith School of Business took home second place in this year’s Wake Forest Marketing Analytics Summit, a case competition held annually at WFU’s campus in Winston-Salem, N.C. After 2 weeks of preparation and an intense day of competition, the students returned triumphantly to College Park with the second place trophy and $5,000 in prize winnings. Smith won the competition in 2015, 2013 and 2009.
Does China’s first quarter GDP growth of 6.7 percent signal that the country is solidly on course for growth between 6.5 and 7 percent per year by 2020 — a key benchmark to its recently adopted five-year plan? “Let’s be cautious,” says Smith School management professor Anil K. Gupta. During a recent CCTV America interview, he gives two caveats.
Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage or consumer sentiment as measured in surveys. An ambitious new study from the Smith School examines how messages about brands across various channels interact in a complex set of feedback loops the authors call the "echoverse."
In the face of hotel industry disruption, Marriott International’s answer is to grow, the company’s president and CEO said April 26, 2016, at the University of Maryland’s Robert H. Smith School of Business. The Bethesda, Md.-based hospitality giant is poised to become the world’s biggest hotel company later this year with the acquisition of Starwood Hotels & Resorts, allowing it to create more connections with middle-class travelers worldwide.
Consumers in the on-demand economy don’t have to wait for what they want. They can go online, order a product or service, and then wait for it to arrive within minutes or hours. The National Technology Readiness Survey, authored by fellows of the Smith School's Center for Excellence in Service, has measured U.S. attitudes and behaviors toward technology since 1999. Here are findings from the latest survey, which focuses