Even after wrongdoing, firms can influence media coverage by carefully choosing the types of information they release to the press.
Three staff members at the University of Maryland's Robert H. Smith School of Business were honored at the school’s faculty and staff assembly on May 11 as the recipients of the 2012 Staff Excellence Awards.
The Staff Excellence Awards were established in 2008 to recognize the critical role that non-academic staff members play in the Smith School's success. In creating the awards, the Smith School strives to single out and personally recognize staff members for their superior performance and significant contributions each year.
Research by Jie Zhang
In an attempt to attract and retain loyal customers, more and more retailers are offering loyalty programs, and marketing researchers continue to study their effectiveness.
Research by Henry Lucas
Companies must make an early move to either adopt a new business model, or morph the existing model to take advantage of the disruptive innovation.