For spring break (March 2014), 156 MBA and undergraduate students traveled to Brazil, England, France, Germany, the Netherlands, Nicaragua, and the United Arab Emirates for a variety of study abroad experiences offered by the Office of Global Initiatives at the University of Maryland's Robert H. Smith School of Business. Nearly 70 MBA students studied abroad in Europe and Latin America while nearly 90 undergraduates participated in courses in Europe, Latin America, and the Middle East.
Stock market crashes have rattled market participants, frustrated policymakers and puzzled economists. But contrary to conventional thinking, these crashes are neither random nor unpredictable.
It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.
New Smith research might alter your perspective on the next movie review you read online. Film critics sometimes react not just to the film itself, but also to one another, says Associate Professor of Management Dave Waguespack and Smith PhD Daniel Olson. When this happens, it can alter the critics’ rating of the film and content