A feminine care brand sponsoring a football telecast might seem odd. But the Proctor and Gamble Always "Like A Girl" commercial that aired during the 2015 Super Bowl illustrated the crossover potential of advertising’s biggest stage. Smith Marketing professor Hank Boyd looks at 50 years of Super Bowl ads and identifies 10 winning themes.
How does one tactfully communicate in the workplace with a grieving colleague? "The mistake most people make is ignoring it as if it didn’t occur," Joyce E. A. Russell, the Smith School's Senior Associate Dean, tells Mashable. "We are afraid we are going to say the wrong thing or set them off into this tailspin of crying." Read more...
Michigan State University CIBER has completed the 2016 Nationwide Benchmarking Report on International Business at Community Colleges following a nationwide benchmarking study. The report utilizes an IBEX (International Business Education Index) score to make benchmarks available for community colleges. The score is calculated based on five pillars: funding, organizational infrastructure, program offerings, investment in faculty and strategic commitment.
The Ed Snider Center is pleased to announce that it has received a three-year grant from the Kauffman Foundation to support the Julian Simon Forum.
The Ed Snider Center is looking for an undergraduate student to work with its staff coordinating and tracking the Center’s expenses.