The Information Systems Society of Institute for Operations Research and the Management Sciences (INFORMS) has named Ritu Agarwal of the University of Maryland’s Robert H. Smith School of Business a 2013 Distinguished Fellow for her outstanding intellectual contributions to the information systems field.
Last week at the Net Impact Conference in San Jose, the Smith Undergraduate Net Impact chapter (SUNI) at the University of Maryland's Robert H. Smith School of Business was awarded 2013 Undergraduate National Chapter of the Year. The Net Impact conference is a national convening of nearly 3,000 students and professional leaders using their careers to change the world.
This is the cover story from the latest edition of Smith Business Magazine.
Download Fall 2013 Smith Business Magazine PDF.
The Eyes Have It
It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.