Select University of Maryland staff in College Park now have the opportunity to take part in the UMD-Smith Leadership Academy, a cutting-edge leadership development program delivered by the Robert H. Smith School of Business, in partnership with University Human Resources. The deadline for applications for the fall cohort is June 30, 2014 (or sooner for some offices).
Roland Rust, executive director of the Center for Excellence in Service, has just published The Handbook of Service Marketing Research. This volume brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society.
The University of Tampere in Finland partnered with the Center for Excellence in Service (CES) to offer an executive education program focusing on service marketing and management.
Rules against seller retaliation for negative reviews improves service but shifts balance of power to buyers