Last week at the Net Impact Conference in San Jose, the Smith Undergraduate Net Impact chapter (SUNI) at the University of Maryland's Robert H. Smith School of Business was awarded 2013 Undergraduate National Chapter of the Year. The Net Impact conference is a national convening of nearly 3,000 students and professional leaders using their careers to change the world.
This is the cover story from the latest edition of Smith Business Magazine.
Download Fall 2013 Smith Business Magazine PDF.
The Eyes Have It
It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.
For the second year in a row, undergraduates from the University of Maryland's Robert H. Smith School of Business took top honors at the University of Connecticut’s Case Challenge, hosted by Connecticut’s Center for International Business Education and Research (CIBER) from October 9-13, 2013 in Storrs, Connecticut.
Raaheela Ahmed, a junior finance and economics double major; Ben Hsieh, a junior accounting major; and Ningwei Li, a junior finance, economics, and mathematics triple major; represented Smith