Conventional wisdom in strategy holds that companies need to choose between cost-cutting or revenue growth. Pursuing both strategies at the same time can result in incoherence — or getting stuck in the middle. But that conventional wisdom is challenged by a new study from the Smith School, which suggests that firms can pursue dual-focus or "ambidextrous" IT strategies successfully.
Women earn a majority of college degrees at many levels in the United States, but not in business schools. To support business- and career-minded women, the University of Maryland’s Robert H. Smith School of Business is staging a Women’s Week series of speakers and activities geared to professional growth, Monday-Friday, March 28-April 1 in Van Munching Hall (VMH) on UMD’s College Park campus.
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Remember the Avon Lady? Back when neighbors still talked to each other face to face, she waited until the men went to work and then came calling with cosmetics and perfumes. That business model doesn’t work so well in 2016 — at least in the United States. But Smith School marketing professor P.K. Kannan says direct marketing companies are finding more success in emerging markets abroad. He lists at least five reasons for the shift.
A computer created by Google engineers knocked off one of the world's greatest human players of the Chinese game Go this week — a landmark in the development of artificial intelligence. In doing so, it made use of an approach to the computerized analysis of decision-making first developed at the Smith School (and Maryland's engineering school).