One theory of advertising holds that display ads need a degree of nuance or visual complexity in order to capture the viewer's attention. But that fails to take into account the increasingly cluttered and hectic context in which ads are viewed today, according to Michel Wedel, distinguished university professor and PepsiCo Chair in Consumer Science at the Smith School. In many cases, Wedel argues, simple is better
A recent post at ShareAmerica, a blog hosted by the U.S. Department of State, points to a time when Warren Buffett — as a 19-year-old whiz kid — needed to gather himself after receiving a rejection letter. The piece shares three tips from Washington Post Career Coach columnist and Smith School Senior Associate Dean Joyce E.A. Russell for how anyone, including future billionaire investors, can bounce back
A “superfood coffee blend” developed and sold by University of Maryland graduates is one of six finalists vying for more than $100,000 in total prizes in the 2016 Cupid's Cup Entrepreneurship Competition.
Power Supply: Nine Tips for Maximum Potential, From the Women of Smith
On Friday, Feb. 26, 2016, students and staff from the University of Maryland’s Robert H. Smith School of Business participated in a community service activity with the Maryland Food Bank, a hunger-relief organization. Smith Terp volunteers were assigned to the Maryland Food Bank’s main warehouse near Baltimore, Md., and spent the afternoon repacking donated food on a conveyor system, packing assorted food kits, packing health and beauty kits, and checking expiration dates.