News at Smith

Mar 04, 2014
Experiential / Reality-based Learning
Feb 28, 2014
Community

There are dozens of great places to eat at the University of Maryland – on campus and within walking distance. Check out 17 of our students’ favorite restaurants.

Feb 28, 2014
Community

PODCAST

Feb 27, 2014
World Class Faculty & Research

A number of studies published by marketing faculty at the University of Maryland’s Robert H. Smith School of Business rank as “most impactful on marketing practice,” according to a study forthcoming in the International Journal of Research in Marketing (IJRM).

The rankings, in an article titled “From academic research to marketing practice: Exploring the marketing science value chain,” are determined by the opinions of marketing managers and cover publications dating back to 1982.

Feb 27, 2014
World Class Faculty & Research

Marketers may feel as though they are drowning in data and metrics when monitoring social media with its complexity of platforms and opinions.

A new book, "Social Media Intelligence” (Cambridge University Press), by Wendy Moe, associate professor of marketing at the University of Maryland’s Robert H. Smith School of Business, details solving such a conundrum through understanding the behavior driving online consumer opinion data and leveraging such insight into actionable marketing strategy.

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