News
On Thursday, March 9, 2017, the Smith Business Academy at the University of Maryland’s Robert H.
SMITH BRAIN TRUST — Brands like Nantucket Nectars, Ben & Jerry's, Toms Shoes, Burt's Bees and Lifeway have thrived against bigger, longer-established competitors.
SMITH BRAIN TRUST — Social media users post millions of “likes” and comments every year on brand pages for everything from AAA to Zyrtec. That’s a potentially rich source of information for marketers trying to gauge customer sentiment, but built-in biases create challenges.
SMITH BRAIN TRUST — The car you rented as part of your auto-share club reeked of cigarette smoke and a cross-country roadtrip worth of crumbs littered the seats and floor. There was a slight and mysterious stickiness on the gear shift.
SMITH BRAIN TRUST — With lenient return policies common, about 9 percent of purchases at brick-and-mortar stores are returned and 25 percent to 30 percent of online orders are sent back yearly in the United States. Where do these items end up?
The Center for Social Value Creation at the University of Maryland’s Robert H. Smith School of Business introduced its first “Leadership for Better Business Award” at the annual Social Enterprise Symposium on Friday, March 3, 2017. The award was created to recognize individuals who embody business principles that advance economic, social and environmental prosperity.
Curu, a website and mobile application that assesses spending habits and offers ways to optimize the user’s credit score, won the Pitch Dingman Competition on March 8, 2017, at the University of Maryland’s Robert H. Smith School of Business.
SMITH BRAIN TRUST — Corporate gender gaps have narrowed in recent years, but men continue to dominate high-level positions.
SMITH BRAIN TRUST – Could activism inspired by International Women's Day, such as State Street Global Advisors' placing a statue of a young girl before the iconic charging bull of
SMITH BRAIN TRUST — It was never an easy marriage. Now General Motors and its European operations are officially calling it quits, laying bare t