People like to have choices. But research shows that human brains have limits. The more decisions people make over the course of a day, the more tired their brains become. Smith lecturer Nicole M. Coomber, associate director for the QUEST Honors Program, has developed a four-part framework called VARI to help people guard against decision fatigue.
All accredited programs teach accounting, finance, marketing and management, but the feel is different at Smith.
Scholly, a startup app out of Drexel University that make it easy for students to find college scholarships, won the $75,000 top prize at the 10th annual Cupid’s Cup, chaired by Under Armour founder and CEO Kevin Plank ’96 and hosted by the Smith School’s Dingman Center for Entrepreneurship.
Why are so many people reluctant to go to the movies or dinner alone? The existence of this inhibition is widely known, but its underpinnings have been subjected to surprisingly little scientific scrutiny — until now. Research by Rebecca Ratner, a marketing professor and assistant dean for academic affairs at the Smith School, sheds new light on the psychology of solo consumerism.
Aspiring business leaders should develop a personal board of directors to help them navigate their careers, keynote speaker Mark J. Manoff ’78 said May 21, 2015, at the Smith School undergraduate commencement.