Super Bowl advertisers drop $4.5 million per 30-second spot, so why are they showing more and more sneak peeks before kickoff? David Godes, associate professor of marketing at the University of Maryland’s Robert H. Smith School of Business, says a tradeoff has emerged among companies anxious to win post-game polls such as #HashTag Bowl. The element of surprise is lost when people see an ad in advance, but memorability increases from familiarity.
Smith School professor Peter Morici tells CBS News that low-wage workers took the economic brunt of the Blizzard of 2015 along the East Coast. “There are numbers beating around that closing the city for a day costs overall about $700 billion," he said. "But remember, a lot of that lost economic activity gets made up.
From current students, to alumni, to Smith parents, to graduate assistants, to staff members – the Smith community came together to share the photos that they were most proud of.