Google changes its logo every day with clever home page animations, but the latest iteration is more permanent. Weeks after announcing Alphabet, a new parent company, the search engine giant unveiled a new logo on Sept. 1, 2015. Smith School marketing professor Rosellina Ferraro says Google's change is "not so different that it’s going to change anything in consumers’ minds about the brand” — unlike some other
After August marked the Dow’s worst month, September opened with U.S. stocks plummeting upon fresh data showing China manufacturing contracting. The New York Stock Exchange subsequently invoked a rarely used rule designed to quell the turbulence. Smith School experts Anil K. Gupta, Michael Faulkender and Kristen Fanarakis add context.
Ninety students joined the Quality Enhancement Systems and Teams (QUEST) program this year, kicking off the semester with an orientation to their new program.
More than 70 freshmen in the College Park Scholars’ Business, Society & the Economy program (BSE) began their college life by completing a day of community service.
During b-school you learn about all sorts of business acronyms, from BATNA to SWOT. But how do you get around VMH (Van Munching Hall)? Here’s a quick guide to frequently used acronyms for academic departments, centers and offices at UMD-Smith.