Improvisation and contingency planning are fundamental to business survival because challenges can appear at any turn — like in a zombie apocalypse, Smith School professor Oliver Schlake says.
Two-time Smith Terp Dave Trebilcock ’89, MBA ’96, knows a thing or two about wine. And he’s putting that knowledge to good use in his business venture, GrapeSeed, a company that uses a crowd-funding model to supply the exclusive wine it provides its customers.
For the third time in seven years, the Smith School reigns as champion of the Wake Forest Marketing Analytics case competition in the undergraduate division.
Follow your inner voice. Elissa Kravetz ’99 has thrived by this yogic proverb. After graduating from the University of Maryland, Kravetz worked alongside shoe mogul Steve Madden before establishing a niche in Los Angeles as a fashion and lifestyle publicist. But three years ago, she launched the anti-bullying nonprofit organization, The Farley Project. The shift was deeply personal.
Growing up just four blocks from the University of Maryland, Cary Thomas ’70, MBA ’74, lived close to campus but saw higher education as something far out of reach. Most of his family had jobs at UMD but did not understand his desire to go to college.