This is the cover story from the latest edition of Smith Business Magazine.
Download Fall 2013 Smith Business Magazine PDF.
The Eyes Have It
It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.
For the second year in a row, undergraduates from the University of Maryland's Robert H. Smith School of Business took top honors at the University of Connecticut’s Case Challenge, hosted by Connecticut’s Center for International Business Education and Research (CIBER) from October 9-13, 2013 in Storrs, Connecticut.
Raaheela Ahmed, a junior finance and economics double major; Ben Hsieh, a junior accounting major; and Ningwei Li, a junior finance, economics, and mathematics triple major; represented Smith
As part of the Global Fellows Program at the University of Maryland's Robert H. Smith School of Business, three groups of undergraduate students got the unique opportunity to play the role of professional consultants last week, pitching real-life business solutions to an international non-profit organization. The experience is part of a course for Global Fellows – BMGT 468P “Practicum in Global Consulting” – that offers students the chance to partner directly with a global organization in an effort to develop effective and executable new business