High-performing marketing managers from four global firms met at the University of Maryland’s Robert H. Smith School of Business for Cohort Three of the Professional Services Leadership Initiative (PSLI). This two-session program is organized by the Center for Excellence in Service and the Office of Executive Programs at Smith.
Despite long-term declines in business creation and slow growth, there are many reasons to be optimistic about the future of entrepreneurship in the United States. This message, delivered by Kauffman President and CEO Wendy Guillies in the State of Entrepreneurship Address, summarizes key findings in a publication released yesterday called The New Entrepreneurial Growth Agenda.
Though it was Leo Van Munching Sr. who introduced Heineken to the United States, it was his son who brought the company’s marketing strategy into the modern age. “While his father felt that Heineken was a serious brand for serious beer drinkers, Van Munching Jr. encouraged a more fun, humorous take on the brand that attempted to appeal to a younger generation, while never losing Heineken's focus on quality,” says Smith School
Join the Center for Social Value Creation and the Robert H. Smith School of Business at the Eighth Annual Social Enterprise Symposium (SES) on Friday, March 4, 2016. Covering a range of topics from corporate sustainability to social entrepreneurship, SES explores the role of business in creating economic prosperity and lasting social and environmental change.
Amazon does it. So do Jimmy John's and many other companies. They require new employees to sign noncompete clauses, a practice now being pushed on low-income workers, limiting their freedom in the labor market. In a recent set of projects, Smith School professor Evan Starr has surveyed some 11,500 U.S. workers about their experiences with noncompetes.