Gaming as a customer engagement tool has been around since the invention of dice and playing cards. But Smith School professor Oliver Schlake says people who put Pong and its modern successors in the same leisure category underestimate the power of digital interaction to motivate behavior and drive business results. Read more
San Francisco voters had a chance Tuesday to kick Airbnb to the curb with a ballot measure designed to restrict short-term housing rentals. Instead, the San Francisco-based company and similar firms, such as VRBO and HomeAway, scored a comfortable victory. One reason might be an $8 million Airbnb campaign, but Smith School professor Oliver Schlake traces Airbnb’s success to another factor. He says travelers simply
Supply chain experts at the University of Maryland’s Robert H. Smith School of Business have spurred the implementation of a new system that will accelerate trade and save U.S. businesses money and time. Soon, the current paper-based system required by the U.S. government to import or export cargo will give way to the new “single window,” electronic data collection process, dubbed the International Trade Data System. It becomes mandatory in February 2016.
Are today's colleges going the way of Blockbuster after the rise of Netflix and streaming video? Things might not be quite so dire. But Smith School professor Henry C. Lucas, Jr. argues in a new book that college leaders need to act more quickly than they have so far if don't want to be swept aside by emerging technologies. Read more...
Drawn from a variety of backgrounds, each MSEC student has the opportunity to apply what they’ve learned in the classroom to understand, educate and develop solutions to social problems in their host countries. Each student begins the nine-credit program with classes in the spring, learning the key skills and context for their travels and work ahead. After that, they’re off to spend two months abroad over the summer on their projects, working closely with each other and the local communities. When they return in the fall, they must complete a follow-up