News at Smith

Jun 04, 2014
World Class Faculty & Research

Roland Rust, executive director of the Center for Excellence in Service, has just published The Handbook of Service Marketing Research. This volume brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society.

Jun 04, 2014
Experiential / Reality-based Learning

The University of Tampere in Finland partnered with the Center for Excellence in Service (CES) to offer an executive education program focusing on service marketing and management.

Jun 04, 2014
World Class Faculty & Research

Rules against seller retaliation for negative reviews improves service but shifts balance of power to buyers

Jun 04, 2014
World Class Faculty & Research

For startups, getting the right mix of directors can be critical for success

Jun 04, 2014
World Class Faculty & Research

New tool can help investors identify companies most likely to pay dividends or repurchase stock

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