There are dozens of great places to eat at the University of Maryland – on campus and within walking distance. Check out 17 of our students’ favorite restaurants.
A number of studies published by marketing faculty at the University of Maryland’s Robert H. Smith School of Business rank as “most impactful on marketing practice,” according to a study forthcoming in the International Journal of Research in Marketing (IJRM).
The rankings, in an article titled “From academic research to marketing practice: Exploring the marketing science value chain,” are determined by the opinions of marketing managers and cover publications dating back to 1982.
Marketers may feel as though they are drowning in data and metrics when monitoring social media with its complexity of platforms and opinions.
A new book, "Social Media Intelligence” (Cambridge University Press), by Wendy Moe, associate professor of marketing at the University of Maryland’s Robert H. Smith School of Business, details solving such a conundrum through understanding the behavior driving online consumer opinion data and leveraging such insight into actionable marketing strategy.