Super Bowl advertisers drop $4.5 million per 30-second spot, so why are they showing more and more sneak peeks before kickoff? David Godes, associate professor of marketing at the University of Maryland’s Robert H. Smith School of Business, says a tradeoff has emerged among companies anxious to win post-game polls.
COLLEGE PARK, Md. (Jan. 30, 2015) — Executive education activity at the University of Maryland’s Robert H. Smith School of Business grew by more than 22 percent in 2014— eclipsing the 7 percent industrywide rate, according to the International Consortium for Executive Education (UNICON).
All those team-building exercises aren’t enough, it turns out. Getting members of a team to pull in the same direction is harder than most managers think, according to research by Vijaya Venkataramani, an assistant professor at the University of Maryland’s Robert H. Smith School of Business, and coauthor Matthew J. Pearsall at the Kenan-
COLLEGE PARK, Md. (Jan. 30, 2015) Organizers of the University of Maryland’s Do Good Challenge have announced “Do Good Booster Fund” recipients for this year’s competition. Eighteen promising UMD student groups, who will compete this spring in the 2015 challenge, received a combined total of more than $7,000 in seed funding to jump-start their projects and ventures. These students recently pitched their Do Good ideas – targeting a social cause – to a panel of judges for a chance to receive between $100-$500 and mentorship from campus experts in
Logistics Professor Philip T. Evers, who has taught sports business at the Smith School, tackles five Super Bowl questions: 1. Who will win? 2. What is the economic impact of hosting the game? 3. Is Super Bowl advertising a good investment? 4