Remember the Avon Lady? Back when neighbors still talked to each other face to face, she waited until the men went to work and then came calling with cosmetics and perfumes. That business model doesn’t work so well in 2016 — at least in the United States. But Smith School marketing professor P.K. Kannan says direct marketing companies are finding more success in emerging markets abroad. He lists at least five reasons for the shift.
A computer created by Google engineers knocked off one of the world's greatest human players of the Chinese game Go this week — a landmark in the development of artificial intelligence. In doing so, it made use of an approach to the computerized analysis of decision-making first developed at the Smith School (and Maryland's engineering school).
Undergraduate students have access to new programs and opportunities at the University of Maryland’s Robert H. Smith School of Business as a result of differential tuition. Funds generated from the policy, adopted in fall 2015, have allowed the school to ramp up its investments in four key areas related to the undergraduate experience and the Smith Journey.
The part-time MBA program at the University of Maryland’s Robert H. Smith School of Business climbed into the top 20 in the latest U.S. News & World Report rankings, released March 16, 2016. The program is No. 19 overall and No. 11 among public schools in the publication’s 2017 Best Graduate Programs guide, compared to No. 26 and No. 16, respectively, from the previous year.
Does the stock market encourage corporate conformity? Yes, according to new research from the Smith School. Managers have an incentive to ape the strategies of other companies in order to increase the informational value of their own stock price, according to a new paper co-authored by finance professor Laurent Frésard. Read more