The Smith School’s executive education programs give executives in the workplace access to thought leadership from the superstars of Smith labs and classrooms.
College Park, Md. – March 1, 2010 – New research from the University of Maryland’s Robert H. Smith School of Business and Yale University School of Management finds films from well-known producers and directors receive more lenient parental guidance ratings by the Motion Picture Association of America than those produced by independent distributors or unknown producers and directors, an advantage that can lead to wider distribution and higher revenues at the box office.
The Robert H. Smith School of Business hosted the 2010 annual American Marketing Association (AMA) collegiate mid-Atlantic conference on Feb. 26. The Smith School’s chapter of AMA, TerpAMA, arranged for six diverse marketing companies – including Arnold Worldwide, Constant Contact Email marketing Solutions, OP Digital, National Ad Council, Williams Whittle, and Octagon Sports and Entertainment – to lead sessions and interact with students from the Smith School and other regional business schools.
Research by Roland Rust
Economists may have found their crystal ball. According to new research from Roland Rust, Distinguished University Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, a major marketing variable – customer satisfaction – holds the key to what’s next for the U.S. economy.
The Office of Career Services spearheaded a hugely successful Consulting Panel on Friday, Feb. 26, 2010. Carolyn Eichler, MBA ’90 – partner at Computer Sciences Corporation; Mark Horn – principal at Deloitte Consulting; Landon Johnson, MBA ’99 –president of Talant; and Kurt Reisenberg – executive director at Corporate Executive Board – offered candid insight into the consulting industry.