Companies that adjust their products or services based on social media feedback might as well be driving blind. Award-winning research from marketing professor Wendy W. Moe shows the correlation between unadjusted social media data and well-developed offline market research is almost zero (0.008 to be exact).
Marketing professors Yogesh Joshi, Liye Ma, William Rand, and information systems professor Louiqa Raschid, tracked Twitter activity for several rock bands for over two years to study how this activity impacts consumer engagement and sales.
The new standard of corporate sustainability goes way beyond recycling and energy efficiency. Today’s business leaders embed social and environmental impact into an organization’s value chain to drive performance and competitive advantage. In order to prepare students at the Robert H. Smith School of Business at the University of Maryland for the opportunities and challenges of corporate sustainability, the Center for Social Value Creation (CSVC) hosted its first ever Sustainability Roundtable Lunch & Learn last week.
This past summer, students at the University of Maryland’s Robert H. Smith School of Business were granted a unique opportunity to put their knowledge into practice at the World Bank headquarters in Washington, D.C., as part of BMGT364: Managing People and Organizations.