Career setbacks hit U.S. women harder than men, but a new study from the Smith School provides clues for closing the gender pay gaps that persist in corporate America.
U.S. Army veteran and educator Joseph Guy Mattingly Jr., a professor emeritus and longtime undergraduate director at the Smith School, died May 17, 2014, at his home in Annandale, Va. He was 84.
Companies that adjust their products or services based on social media feedback might as well be driving blind. Award-winning research from marketing professor Wendy W. Moe shows the correlation between unadjusted social media data and well-developed offline market research is almost zero (0.008 to be exact).
Marketing professors Yogesh Joshi, Liye Ma, William Rand, and information systems professor Louiqa Raschid, tracked Twitter activity for several rock bands for over two years to study how this activity impacts consumer engagement and sales.