Some children dream of being astronauts or firefighters or rock stars. Sandra Brummitt, director of investor relations for Constellation Energy, always knew she wanted to be an accountant. But the executive MBA program at the Smith School helped Sandra take her skills in a new direction and pursue some career-stretching opportunities.
Just a few months ago, Eastman Kodak—the company whose brand was synonymous with taking pictures for more than a hundred years—declared bankruptcy. The photography pioneer invented digital cameras but failed to leverage its own innovation.
Read the spring 2012 issue of Research @ Smith.
Research by Jie Zhang
In an attempt to attract and retain loyal customers, more and more retailers are offering loyalty programs, and marketing researchers continue to study their effectiveness.