Research from the Robert H. Smith School of Business, at the University of Maryland, offers new insight into the strategies companies should use to maximize sales of their games: In general, study finds, companies ought to weigh the tradeoffs between reaching early adopters of game consoles, who purchase more content (and more-sophisticated content), and later adopters, who buy less but who over time make up more and
Is it time for the biggest consumer products group in the world to be broken up? Procter & Gamble may account for more than half of the market for laundry care in the United States (Tide, Gain, Downy), more than two-thirds of the market for razors and blades (Gillette), and 15.5 percent of the beauty and personal care market (Pantene, and on and on). That's added up to a market capitalization of more than $200 billion. But P
Global Entrepreneurship Week (GEW) is the world’s largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare. For one week every November, organizations around the world participate in Global Entrepreneurship Week with events and programs that celebrate entrepreneurship. After a successful GEW 2014, the Dingman Center is back at it, November 16–20, for a week-long celebration of entrepreneurship at the University of Maryland.
Consumer spending indicates Americans are not affected by financial market volatility and economic troubles abroad. "Retail sales have been good," as "consumers have been spending at a rate of about three-and-a-half percent per-annum growth both in the second and third quarters,” Smith School professor and economist Peter Morici told the Wall Street Journal in a recent podcast.
A team of MBA students from the University of Maryland’s Robert H. Smith School of Business developed and presented a health care management solution to capture the fourth annual Cognizant Business Consulting Case Competition.