Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage or consumer sentiment as measured in surveys. An ambitious new study from the Smith School examines how messages about brands across various channels interact in a complex set of feedback loops the authors call the "echoverse."
In the face of hotel industry disruption, Marriott International’s answer is to grow, the company’s president and CEO said April 26, 2016, at the University of Maryland’s Robert H. Smith School of Business. The Bethesda, Md.-based hospitality giant is poised to become the world’s biggest hotel company later this year with the acquisition of Starwood Hotels & Resorts, allowing it to create more connections with middle-class travelers worldwide.
Consumers in the on-demand economy don’t have to wait for what they want. They can go online, order a product or service, and then wait for it to arrive within minutes or hours. The National Technology Readiness Survey, authored by fellows of the Smith School's Center for Excellence in Service, has measured U.S. attitudes and behaviors toward technology since 1999. Here are findings from the latest survey, which focuses
Smith student Philip Peker ’18 writes about the Joseph Wikler Memorial Finance Case Competition on April 22, 2016, at the University of Maryland’s Robert H. Smith School of Business.
Economist and former World Bank official Antoine van Agtmael coined the phrase “emerging markets” 35 years ago, but now says the trend behind the concept is shifting. In a new book, "The Smartest Places on Earth," he writes about “brain belts” — cities reinventing themselves with new technology. Smith School Executive-in-Residence William Longbrake shares insights.